Prior to 1993, PBS' children's programming used the regular PBS branding. The first PBS Kids logo was based on PBS' 1984 logo and animated by Gene Mackles as part of PBS' ongoing transformation of its children's strand into a service known as Ready to Learn, which was launched in eleven test markets at that time. It consisted of three stylized P-Heads with different colors and patterns, depicted as living things, complete with appendages, named the P-Pals. Although the logo was retired in 1999 on TV, the ID appeared on some VHS releases until 2004.
July 11, 1994
On July 11, 1994, PBS began naming its children's strand PTV. This was not a major rebrand, as the P-Pals remained until 1999. The P-Head was based on PBS' second logo from 1971, but with the "B" and "S" replaced with a "T" made of pink circles and a "V" inside a green box.
PBS Kids (second era)
Big Blue Dot FableVision
Lubalin Graph Demi
The name "PBS Kids" was conceived in early 1997 as a rebranding effort for PBS as part of its ongoing changes of its profiles. This logo was used for on-air promos, bumpers and idents (animated by FableVision) until 1999, even though some stations still had the PTV branding until 2001.
Lee Hunt Associates (Richard McGuire, Bob Shea) Passion Pictures King Camera (1999–2000) Primal Screen (2000–2013)
PBS KIDS Headline
September 6, 1999
On September 6, 1999, the same day Dragon Tales premiered, PTV was officially rebranded as PBS Kids, ending the P-Pals' six-year run. PBS Kids' mascots Dash and Dot were also introduced. This logo was designed by Richard McGuire (designer of characters for The New Yorker magazine) and Bob Shea, with network branding being produced by Lee Hunt Associates and some network IDs being animated by Passion Pictures and King Camera. Starting in 2000, new IDs were produced by Primal Screen.
Primal Screen (2009–2013) Interface Media Group (2016–2019) Karptoons (2019–present)
PBS KIDS Headline
September 7, 2009
On September 7, 2009, a minor change to the previous logo was made. The word "Kids" moved into the thought bubble, making it bigger, and the face smaller. New IDs were also produced, and its flat animation was changed to cut-out animation. Dot and Dash themselves also officially became green characters (before, the colors of the characters usually matched any color of the backdrop). Until late 2013, this logo was used in tandem with the previous logo (mostly on IDs). On October 6, 2013, around the premiere of Peg + Cat and the closure of PBS Kids Go! as part of a program restructuring strategy, PBS Kids received a major rebrand. With it, the Dot variant of the logo retired while the Dash variant continues to be used, even though Dot remains as one of the PBS Kids mascots, along with new characters Del and Dee, and switched back to flat animation. Despite the Dash variant being current, Dash himself was retired from the main mascots.
The primary producers of PBS Kids' on-air branding since 2008 have been Primal Screen (2008-15; secondary since then), Interface Media Group (2016-19; secondary from 2012-15) and Karptoons since 2019.